Read bookmaker reviews on TipsFix where we share our findings based on personal experience of using each bookmaker featured on our website. Every bookmaker review provides a little background about the bookmaker to give you an idea of how long they’ve been in the business and the variety of products offered by the bookmaker. Sports betting is the main focus of the bookmaker review but it’s good to know about other gambling options should you ever fancy mixing it up with some casino or poker action for example.
Sports betting and gaming is a fast growing online sector and we punters are lucky to have the choice of some very generous incentives to register and bet with new bookmakers. Some welcome offers are very straightforward and easy to claim while others can be a little more involved. You’ll find an explanation of the sign up offer and how to claim it in each bookmaker review.
The whole point of joining bookmakers online is to experience the thrill of betting, no matter if you’re a casual punter who enjoys an occasional flutter for fun or a more serious gambler hoping to make long term profits from bookmaker sports betting. We share our experience of navigating the websites of bookmakers online, evaluating the range of sports available and the depth (or lack thereof) of events and markets to play.
There have been on lot of innovations in betting in recent years which have enhanced the experience of gambling with bookmakers online. In-play betting, which allows us to place bets during live events, live sports streaming with the option to bet and watch live sports and cash out, offering a payout which can be taken before the event ends. Our bookmaker review explains which of these of services are available and on which sports markets.
Trust in a company and its website is very important when making any kind of financial transaction online and TipsFix only features bookmakers we trust and recommend. All bookmakers reviewed are licensed by the UK Gambling Commission whose role it is to ensure fair play, the safety and security of financial and personal data and a responsible approach to gambling. Each bookmaker review provides information about the various deposit and withdrawal methods available to customers in the UK and Ireland and also shares experiences with customer service, usually via live chat.
How to choose a bookie
Choosing a bookie is a personal matter and many punters are swayed by recommendations from friends or recognition of a trusted brand. The major UK bookies have had a presence on the high street for generations and with the ability to link online betting accounts to betting in shop by way of loyalty cards, convenience is an obvious attraction when deciding which bookie will get your business.
However, the best bookies are not always the biggest or most familiar. And, why restrict yourself to one betting account when you can register with a new bookie in a few minutes and take advantage of the value to be gained from promotions and better odds? Throughout the TipsFix website, on tips, free bets pages and bookmaker review, you’ll find odds to compare from various betting sites. You’ll find the best odds vary from bookie to bookie so if you only have one betting account, you could be missing out on some great odds for your sports bets.
UK bookies provide a massive range of betting opportunities with prices on just about every sport which is great as they can cater for all interests. As a punter, the best bookie is the one that offers odds for the markets you are interested in, so it’s not just a matter of how many sports are available but the range of events and the number of markets for those events needs to be considered. Punters who bet on high profile sports will find they can bet with any bookie but those who specialise on minority sports may not find it quite so easy to find odds.
Services and features may be important to you. Do you want to bet and watch on your mobile? Do want the option to cash out early? Do you want your bookie to provide stats and form to help make a decision? How about designing your bet and requesting odds from your bookie?
TipsFix bookmaker reviews will help you decide with informative detail of bookie websites but we recommend taking a look for yourself to see your personal betting needs will be catered for.
How to sign up with online bookmakers
Registering an account with online bookmakers is as simple as signing up to an internet shopping site which we expect most people have mastered by the time they are old enough to place a bet. You’ll need to create a username, password and provide personal information such as name and address. You may be required to provide a telephone or mobile number but in most instances this will be optional.
Once your new online bookmakers have these details, a deposit will be required in order to fund any bets you intend to place. The best online bookmakers will have a range of fast deposit options and will provide the facility to set limits for the frequency and size of deposits. You’ll need to watch out for minimum deposits which can vary between deposit method as well as bookie. When depositing with a bookmaker for sports betting, typical minimum deposits will range between £5 and £10.
Gambling has a number of legal restrictions which potential bettors should be aware of before attempting to open an account with online bookmakers. In the UK, bookies have an obligation to know their customers in order to fulfill responsibilities to avoid fraud and protect vulnerable people. New customers may be required to prove their age (18+) and identity by providing photo documentation and proof of address before being able to withdraw.
Gambling laws vary from country to country and is illegal in some locations around the world. Online bookmakers must protect themselves against possible litigation and have a list of restricted countries in the terms and conditions. TipsFix features online bookmakers licensed to accept customers residing in the UK and Ireland, these bookmakers will also accept customers from some other countries but it is beyond the remit of this website to provide a full list of accepted regions.
How to find the best online bookies
You’ll find the best online bookies here on TipsFix. All the online bookies we feature have been tried and approved by our reviewers. We’ve been through the registration process, claimed and used the welcome offers, compared odds, placed bets and dealt with live chat and other customer service contact options. We’ve been using some of the featured bookies for years and given our experience we’re in a good position to give an informed opinion about the best bookmakers online.
However, our experiences will no doubt differ from other punters who may have different betting preferences, restricted payment options or have hit a technical issue with online bookies we’ve been lucky enough to avoid – or vice versa. We have taken this into consideration to ensure we provide a balanced view in bookmaker reviews.
Ultimately, your own experience with online bookies may differ from ours. Staff, service, features, offers, value etc change over time and what were once the best bookmakers may no longer cut it for you. Fortunately there are loads of trusted online bookies operating successfully in the UK and you can switch at any time you feel you don’t get the service you deserve. It’s also worth remembering there is no need for loyalty when placing your bets. Finding the best odds or combining your bets with an offer will improve your returns in the long run and should always be considered before logging in to an online bookie.
We believe the best option is to use multiple bookmakers and bet where you can get the best value. Of course, you must be satisfied your bookie can be trusted and has a reputation of good standing.That’s where a TipsFix bookmaker review come into its own. You can be assured we only promote the best online bookies which are fully licensed and regulated by the Gambling Commission which demands the highest of standards.
The UK is regarded as the home of online sports betting but that doesn’t necessarily mean the best bookmakers are based in the UK. William Hill, bet365 and Ladbrokes set excellent standards when it comes to sports betting but they gave some serious rivals in Ireland, Europe and further afield. Some of the online bookies based overseas may not boast the range of betting markets, some don’t offer horse racing for example, but can be highly competitive when it comes to betting on other sports such as football and tennis.
To find out which online bookies are worth considering for your shortlist of best bookmakers, check out the bookmaker review on TipsFix.
Beat the bookies with TipsFix
TipsFix provides visitors with valuable information in the battle to beat the bookies. In addition to football, golf and horse racing tips, we feature offers and promotions which give added value and can help gain an edge over the bookie.
Understanding how sports bookies work will help improve your betting results and can even transform losses into winnings. Although the saying goes “the bookie always wins”, it doesn’t have to be the case. So, if you’re serious about making a profit from online bookmakers, then you need to know what you’re up against.
The bookie makes a profit by offering odds that are lower than the statistical probability of the event. We can illustrate this with the simple example of a coin toss. There are two possible outcomes on the toss of a coin, heads or tails, and as both have an equal chance of landing the true odds for each is 50/50 (50%, Evens or 2.00 in decimal odds). If the bookie offered fair odds of Evens for heads and Evens for tails this would represent a 100% market with no profit margin for the bookie or punter. Eg the bookmaker lays £10 on Heads and £10 on Tails, he pays loses £10 on the successful outcome and wins £10 from the loser.
If the bookmaker were to offer odds of 1.91 for Heads and 1.91 for Tails, it would create a margin of 104.7%, giving the bookie a profit margin of 4.7%. At 1.91, the bookmakers lays £11 to lose £10, ensuring £1 profit no matter what the outcome.
Punters require an edge in order to beat the bookies otherwise they are reliant on luck. You can gain an edge by knowing more about an event than the bookie, identifying errors in judging the chance of an outcome and use offers and promotions to obtain better value. Enhanced odds, price boosts and free bets provide means to obtain sufficient value to beat the bookies over time.
Comparing odds and taking the best value also helps to maximise payout and improve returns from sports bookies.
UK Bookmakers – what you need to know
TipsFix features a list of bookmakers in the UK which are licensed by the Gambling Commission, which provides online customers from UK and Ireland with a number of safeguards.
Since 2005, existing and new UK bookmakers are required by law to hold a license issued by the regulator. The Gambling Commission is responsible for regulating all gambling in the UK, and regulates online and offline betting in addition to issuing licences for companies and individuals facilitating gambling.
Current legislation aims to protect punters from the risks of betting with unlicensed operators as well as protecting bookmakers and other betting operators. Gambling law in the UK provides some of the most stringent protections in the world and to that end the Gambling Commission has three principle objectives:
- To prevent gambling from being a source of crime or disorder, being associated with crime or disorder or being used to support crime.
- To ensure that gambling is conducted in a fair and open way.
- To protect children and other vulnerable persons from being harmed or exploited by Gambling.
There are a number of procedures to protect customer funds, ensuring games are fair and that advertising is open, honest and doesn’t target the vulnerable. There are measures to protect problem gamblers and to promote responsible gambling. Punters must play their part by proving their age and identity and adhering to terms and conditions, preventing fraud and money laundering for example.
The Gambling Commission does not act as arbiters for customer complaints. UK bookmakers are required to nominate an independent adjudicator for disputes with customers. For the most part, IBAS (Independent Betting Adjudication Service) will mediate in disputes over terms and conditions and settlement of bets while the Advertising Standards Agency (ASA) will act on reports of misleading advertising.